What makes a company a good investment?

The best companies tend to exceed your expectations. They find investment opportunities that you might not have thought about, or that you wouldn't be able to pursue as an individual, increasing the intrinsic value of their business. Over time, these companies tend to be worth much more than they are today.

How do I invest in stocks?

There are many different ways to invest in stocks. Some of the most common include: Investing directly in individual stocks on the stock market. Indirectly investing via traditional mutual funds and ETFs. Indirectly investing via closed-end funds.

Should you invest in individual stocks?

Investing in individual stocks isn’t like buying an index fund. When buying individual stocks, it’s critical for investors to research companies and assess their financial circumstances before investing. Individual stocks can be very risky, and you need to be aware of the risks before you buy.